Thursday, September 06, 2007

The Taco rings a bell: Salon explores Mexicanish takeaways

Mark Dery wonders at how a nation full of Mexicans can still believe in Taco Bell:
Daniel Olivas, on the other hand, seems to savor the cognitive dissonance of Taco Bell's "wonderfully wrong" gloss of Mexican cookery. "I admit to being awestruck by the warped brilliance it took to invent something like the Mexican Pizza," writes Olivas, a lawyer and fiction writer living in California's San Fernando Valley. Obviously, he concedes, "It's nothing like the food my mom makes, but I'm not expecting that ... I'm not one of those Chicanos who believes that Mexican food is sacred. I'll leave such snootiness to the French."

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