Calls for consultation... quietly

It's long been a suspicion of those involved in fighting planning decisions that those who would hope for a positive outcome attempt to skew things in their favour by being selective about where they solicit opinions. A public consultation is good, but you don't want all the public chipping in.

In the old days, you could simply put the adverts for the consultation in an obscure part of a little-read newspaper, or post bills in the middle of nowhere. But what in the internet age? How can you show you seek participation, while not overly encouraging that participation?

The government is currently seeking opinions about expansion for Heathrow, to see if the public agrees with conclusions it has already met. There's a website set up to gather responses and - to be fair - there are banner adverts running on other sites calling for everyone to join in.

Here's one. Now, this looks like a fairly standard banner ad - you think you'd click on it, and it would take you to the consultation, right?

Except it doesn't work like that - you have to click right in that little 'click here' lozenge. Now, since most people will be used to clicking anywhere in a banner and being taken to the advertiser's site, chances are many people will have tried to click the advert, rather than the lozenge and - when nothing happens - assume the link is broken and not bother.

Surely the Department For Transport and the groups keen to tarmac over more of the countryside aren't so cynical as to deliberately create an advert which flies in the face of usability standards to reduce participation in the debate, would they?

You can find the Consultation page here.