Changing the tail-fin design of a national airline is always a risky business - the fear of Thatcher bearing down on you with her hankie in her hand must keep designers awake at night. But we can't really understand the fuss at the new Qantas logo. Indeed, if the airline hadn't made a fuss about their overhaul, we bet hardly anyone would have even noticed. Compared with the other changes of the logo, this is little more than a tweak.
Wednesday, July 25, 2007
Qantas' new roo
Changing the tail-fin design of a national airline is always a risky business - the fear of Thatcher bearing down on you with her hankie in her hand must keep designers awake at night. But we can't really understand the fuss at the new Qantas logo. Indeed, if the airline hadn't made a fuss about their overhaul, we bet hardly anyone would have even noticed. Compared with the other changes of the logo, this is little more than a tweak.
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