Tuesday, December 11, 2007

Heathrow Terminal 5: Selling sofas while you miss your plane

Ominous reports from Terminal 5 at Heathrow, which is apparently crammed with shops, but nothing you could possibly actually need when flying:
“I want to be the first airport to sell a sofa,” said [Nick] Ziebland, ["retail strategy director" of BAA] dodging shopfitters at the Paul Smith store, which is waiting for doors from a French chateau.

There are practical shops alongside the luxury brands, but fewer than passengers might expect. “We’re not going to have a Primark . . . not everyday socks and underwear,” said Mr Ziebland

Who really wants to buy a sofa when waiting for a plane? Perhaps this is just a sign that BAA are expecting to port to T5 the long delays and discomfort which has made Heathrow a symbol of shame at the nation's gateway: you'll wait so long, you'll need to buy your own sofa to get comfortable.

It certainly seems so, to judge by the FT:
Even with the shops shut, trials have shown some passengers missing their flight; this is not representative and will be fixed, stresses BAA.

There is also going to be no capacity increase from the gleaming Richard Rogers-designed Terminal 5: as soon as it opens, other areas will be closed for much-needed refurbishment.

Maybe you should think about a one-seater rather than a sofa, to make sure there's room for you.

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